Warc.com is an online service offering advertising best practice, evidence and insights from the world’s leading brands.
- Articles from numerous sources including Admap, Forum for Advertising Research, International Journal of Advertising, and Journal of Advertising Research
- Advertising case studies searchable by industry sector, target audience and media used
- Global Adspend Database covering 90 markets with data for newspapers, magazines, TV, radio, cinema, ‘out of home’ and internet
- Global Media Costs provides a database of comparable costs for 63 markets allowing analyses across markets, media, target audiences and time periods
Find WARC on the Resources for Management website in the ‘market research‘ section. For more information about using WARC contact the Management Subject Librarians Jane Hill and Helen Rhodes on firstname.lastname@example.org