Management Resource of the Month: WARC is an online service offering advertising best practice, evidence and insights from the world’s leading brands.

WARC logo

WARC contains:

  • Articles from numerous sources including Admap, Forum for Advertising Research, International Journal of Advertising, and Journal of Advertising Research
  • Advertising case studies searchable by industry sector, target audience and media used
  • Global Adspend Database covering 90 markets with data for newspapers, magazines, TV, radio, cinema, ‘out of home’ and internet
  • Global Media Costs provides a database of comparable costs for 63 markets allowing analyses across markets, media, target audiences and time periods

Find WARC on the Resources for Management website in the ‘market research‘ section. For more information about using WARC contact the Management Subject Librarians Jane Hill and Helen Rhodes on

About Helen Rhodes, Management Librarian

Management Subject Librarian University of Bath Helen is a Chartered Librarian with over 20 years’ experience in Government and university libraries. Helen began her university education in behavioural sciences and she studied psychology as an undergraduate before completing a Masters’ degree at the University of Bristol in Information Management. As part of her role in supporting students and staff at the University of Bath, Helen creates learning materials and particularly enjoys experimenting with new learning technologies.
This entry was posted in databases, management and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s