Managed strategically, your online presence can be an effective tool for:
- publicising your work and expertise
- public engagement
- information discovery
In a workshop I run for doctoral researchers I ask: when choosing where to do your doctorate, did you Google the name of your potential supervisor? They all say ‘yes’. And they won’t be the only ones searching for you.
So when you do an online search for your name, what comes up?
The Digital Identity Health Check for Academics from jobs.ac.uk offers 10 easy to implement tips for improving your visibility as a researcher online, including:
- Create profiles on sites that rank highly in search results – Your University of Bath research portal profile is set up for search engine optimisation and will usually appear near the top of search results for your name. Are you making the most of your profile page? Use Pure to add information about your research interests, a picture and links to your profiles on other sites.
- Manage your name with ORCID – An ORCID is a unique, persistent identifier for an individual researcher. You can use ORCID to distinguish yourself from other researchers with similar names and save time when it comes to sharing information about your publishing and research activities. Come to my Using ORCID workshop on 11th March to set up and connect your ORCID.
- Measure your research impact online – Set up alerts to notify you of citations to your publications and explore other online attention to your publications by perusing the Altmetric.com ‘donuts’ for your papers. These appear automatically on your University of Bath research portal page. Contact me for advice on using these and other indicators to evidence the strength of your publishing track record.
I’d also recommend looking at other researchers’ digital identities. What’s their style and what can you learn from them? What makes for a good online presence?
For expert 1-to-1 advice about using social media, book yourself in for an appointment at the University’s monthly Social Media Café with Social Media Manager Tom Mason.
Be strategic: you don’t need to use every social media tool and academic networking site. Consider your priorities and what you want your digital identity to do for you and choose appropriate tools to achieve this.
Be visible! Library Research Services can support you with developing your publishing strategy, sharing your research outputs online and tracking attention to your publications. Why not come to one of our regular workshops on Managing your digital identity as a researcher?
Katie Evans, Research Analytics Librarian